Samsung Electronics has opened what it claims to be the world’s largest mobile experience centre in the iconic Opera House on Brigade Road, Bengaluru. The South Korean giant says that the Samsung Opera House will be home to the company’s largest retail store in the world, with all its products and gadgets available to experience under one roof. Samsung says that the 33,000 sq ft standalone property, which hosted plays and Operas during the British era, has been restored over two years. Samsung will showcase its full lineup of smartphones and wearable devices at the experience centre alongside flagship consumer electronics products such as the QLED TV, Smart TVs, The Frame, and Family Hub Refrigerators, Washing Machines, Bluetooth Speakers and more. The idea behind the facility is to help consumers experience Samsung products first hand. The store will be run by trained Samsung employees who will guide customers through their purchases. The experiences in the Samsung Opera House will revolve around technologies such as Virtual Reality (VR), Artificial Intelligence (AI) and Internet of Things (IoT).
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