Apple is all set to host its Surprise and shine event, which is scheduled for tomorrow, September 9. At the event, the company is likely to launch the iPhone 18 Pro Max and the iPhone 18 Pro. The tech giant is also expected to unveil the iPhone Ultra, its long-rumoured foldable device which may feature passport-like design. Alongside the new smartphones, Apple is also said to introduce new smartwatches and AirPods. New Apple CEO John Ternus recently described the upcoming launch as “phenomenal” in a memo sent to employees. Here is everything you need to know about Apple’s upcoming Surprise and shine event, including the India timing, how to watch it live, what products could be announced and how much they may cost.
At its Surprise and shine event, Apple is expected to launch the iPhone 18 Pro and iPhone 18 Pro Max. Both models are rumoured to feature Apple’s A20 Pro chipset, along with improvements to the camera system and overall performance. The company is also expected to unveil its first foldable iPhone. The device could be called the iPhone Ultra.
Also, Apple is reportedly planning to introduce the Watch Ultra 4, which may feature upgraded health sensors, a newer processor and some design changes. The Apple Watch Series 12 could also make its debut with a faster S-series chip and an always-on heart monitor. A ceramic version is also expected.
The iPhone-maker may also introduce the AirPods 5. The next-generation wireless earbuds are expected to be offered in standard and active noise cancellation versions.
Also read: Apple iPhone Ultra may launch alongside iPhone 18 Pro models: 5 things to expect from foldable phone
The Apple iPhone Ultra is expected to start at around Rs 1,90,000 and Rs 2,00,000. The iPhone 18 Pro may start at around Rs 1,39,900, while the iPhone 18 Pro Max is likely to be priced between Rs 1,54,900 and Rs 1,69,900.
Speaking of the smartwatches, the Apple Watch Ultra 4 is expected to start at around Rs 89,900. Meanwhile, the Watch Series 12 may be priced at around Rs 46,490 and Rs 49,900. The AirPods 5 is said to start at around Rs 12,999 for the standard version, while the ANC model could cost more.
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Apple’s Surprise and shine event is scheduled for Wednesday, September 9. For viewers in India, the event will begin at 10:30 PM IST. Those interested in watching the launch can tune in online through the Apple Events website. The event is also expected to be streamed live on Apple’s official YouTube channel and through the Apple TV app.