Iwata: Blending hardware and software is what sets Nintendo apart

By Abhinav Mishra | Updated 9 Aug 2013
Iwata: Blending hardware and software is what sets Nintendo apart
  • Nintendo's Satoru Iwata says that what distinguishes the company from its competitors comes as a result of introduction and invention of new hardware and software, and blending them under one roof.

Nintendo boss Sartoru Iwata is of the opinion that Nintendo is in a league of its own. What sets it apart from its competitors is the introduction and invention of hardware and software, and merging both opposite teams under the same umbrella.


“What we trust is that Nintendo is a really singular company, given it does a business by conceptualizing and introducing people to hardware and program – by integrating them, we can be unique. And given we have hardware and program developers in a same building, they kindle any other,” Iwata tells CVG.

"And those kinds of conditions have enabled us to create something that no other companies can create. Those kinds of backgrounds are there behind the fact that such a number of great Nintendo franchises exist, and those great franchises always shine for people around the world."

This ploy, Iwata says sets Nintendo apart from other console manufacturers, has earned them dedicated followers in Nintendo's line-up of franchises.And the reason they don't offer Nintendo games on competing platforms,is solely because there a loads of sellers at its disposal, Iwata thinks it will be a hasty move for Nintendo to offer its games elsewhere.


If he wasn’t “concerned about a long-term plans for Nintendo at all,” Iwata says putting Nintendo games on other systems might lead to “some short-term profit.” Ultimately, it’s Iwata’s shortcoming for a long-term plan that prevents him from ever “providing a changed resources for other platforms during all.”

Iwata, took on the role of Nintendo of America CEO in addition to his duties as company president.He started working for Nintendo as a programmer for HAL Laboratory, the team behind creating Kirby, the mother series (Earthbound) and the Super Smash Bros. franchise. He has been Nintendo president since 2002.



Abhinav Mishra

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