Samsung has had a busy day in Hyderabad, with a whole host of announcements regarding the 2013 range of Smart Televisions.
First up were the new flat panel televisions. Samsung has been the global leader in the flat panel television market, globally, for 7 years in a row, the last being in 2012. The company gave us some insights into the changing consumer trends, as seen on the shop floor. First is the increasing preference of bigger sized televisions, particularly the 40-inch and around display size. Consumers are demanding better picture quality and more connectivity options on the televisions, which have now become a part of the living room. Samsung also highlighted the rise in the usage of a second screen, like a smartphone or a tablet, while watching TV. In 2012, the market for the 60-inch TV grew around 20%.