Sweet Music for Sony
Digital audio players, or MP3 players, have helped revive the genre of personal music devices pioneered by Sony — with its now iconic Walkman. Users view MP3 players as personal use durables, and only 18 per cent of the respondents said that they have bought one for household use. About 80 percent of the respondents indicated that they have been using a MP3 player for more than 6 months, with 40 per cent saying that they have been using these devices for over a year. Over three-quarters of the respondents said that they were the sole decision makers when it came to purchasing MP3 devices.