YouTube increases ‘enforcement’ on third-party ad-blocking apps: Check details

YouTube increases ‘enforcement’ on third-party ad-blocking apps: Check details
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YouTube has tightened its grip on third-party ad-blocking apps.

Viewers who are using the third-party apps can experience buffering issues or see an error when trying to watch a video.

YouTube's terms don’t allow third-party apps to turn off ads because that prevents the creator from being rewarded for viewership.

YouTube, the beloved Google-owned platform for millions of video enthusiasts, is making waves in its battle against ad-blocking. In a recent move, the platform has tightened its grip on third-party ad-blocking apps.

Let’s delve into the details of YouTube‘s latest enforcement measures and what it means for users.

Also read: YouTube is blocking ad blockers globally to promote Premium subscription: Check details

YouTube increases 'enforcement' on third-party ad-blocking apps: Check details

“We’re strengthening our enforcement on third-party apps that violate YouTube’s Terms of Service, specifically ad-blocking apps,” the company announced.

Also read: YouTube creators now have to label AI-generated ‘realistic’ content: Here’s why

YouTube increases 'enforcement' on third-party ad-blocking apps: Check details

Viewers who are using the third-party apps can experience buffering issues or see the error “The following content is not available on this app” when trying to watch a video.

The company emphasised that its terms don’t allow third-party apps to turn off ads because that prevents the creator from being rewarded for viewership, and Ads on YouTube help support creators. 

YouTube stated that they also recognise the preference for a completely ad-free experience, which is why the company provides YouTube Premium as an option.

Furthermore, the company clarified that third-party apps are only permitted to utilise its API if they adhere to its API Services Terms of Service. If any app is found to violate the terms, the company will take necessary actions to safeguard its platform, creators, and viewers.

For those who are unaware, Google-owned YouTube disabled videos for users who were using ad blockers last year in June. However, at that time, it was described as a “small global experiment. Then, after a few months, the company expanded its efforts to crack down on ad blockers globally.

Recently, YouTube announced a new feature that allows creators to share exclusive Shorts with their paying subscribers. The new feature is called “Members-only Shorts” which YouTube describes as an easy way for creators to provide regular, lightweight content to their members.

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Ayushi Jain

Ayushi Jain

Tech news writer by day, BGMI player by night. Combining my passion for tech and gaming to bring you the latest in both worlds. View Full Profile

 
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