Meta’s Threads has started testing two new features.
The new features are view counts on posts, and the ability to pin a post to your profile.
Both the experimental features are live now for a small number of users.
In its quest to catch up with X (formerly Twitter), Meta’s Threads has started testing two new features. These features are view counts on posts, and the ability to pin a post to your profile.
Instagram head Adam Mosseri made the announcement on Threads, “New tests on Threads. First, we’re testing a way to show view counts on Threads posts, to see if it’s a helpful measure to understand whether the post is resonating with your community. Second, we’re testing a way for you to pin a post to your profile, or pin a reply to your post.”
Also read: Threads introduces polls & GIF features: Here’s how to use them
Post by @mosseriView on Threads
Users will be able to pin a post by selecting the “pin to profile” or “pin reply” in the 3-dot menu.
Also read: Threads now lets you edit posts: Here’s how
Both the experimental features are live now for a small number of users.
According to Mosseri, the view counts feature will offer “people a better sense of their reach, and generally more feedback is a good thing.”
In our opinion, the feature to view counts on posts and the ability to pin posts to your profile will offer several benefits. The view counts feature will provide users with a metric to identify how many people have seen their content. This can be valuable for content creators and individuals who want to assess the reach and engagement of their posts. It will allow them to understand which content resonates most with their audience. By having access to this data, users can gain insights into what type of content is more popular and adjust their posting strategy accordingly.
On the other hand, the post pinning feature can be particularly useful for highlighting important or meaningful content. This will allow users to curate their profile and showcase content that they consider most relevant or significant.
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Ayushi Jain
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