- MX Player releases five new original web series.
- The shows will be available via the app.
- The app has also partnered with Gaana to deliver in-app music streaming.
The Over The Top (OTT) content delivery services sector is getting competitive in India with many major and small players vying for a chunk of the online media streaming market. While there are big players in this segment like Netflix and Amazon, some local online video streaming platforms like Voot, ALTBalaji, Hotstar and others have also established themselves in this space. Now, the Bennett, Coleman & Co Ltd (BCCL) owned MX Player app has also stepped into the OTT media service with five new original series that are now live to watch on the app. While the MX Player app started off as an offline video playing app, it has been steadily updated to integrate new features like online video streaming and now, it has also partnered with Gaana to enable music streaming from within the app.