Instagram has confirmed that it will be adding ads in the Shop Tab. Ads are a major source of revenue for both Facebook and Instagram. Ads will only appear in the mobile version of the app.
So, you thought ads were annoying and intrusive? Well, get ready for more ads on Instagram as the company has confirmed that it will be adding ads on the Shop Tab. This initiative is part of a new test involving ads. The space is kind of limited as of yet with only major US companies such as Away, Fenty Beauty and Clare paint. More advertisers will certainly join in sometime in the future, we assume. The ads will be displayed as a single image or a carousel. Ads will only appear in the mobile version of the app.
Ads are a major source of revenue for both Facebook and Instagram and it’s understandable why these companies feel the need to plaster ads everywhere. But, as users, is it just going to be another data targeting thing where we all exclaim how strange and weird it is that an ad for a product pops up on your feed seconds after you talked about it? Instagram is no stranger to ads as the company launched an advertising service on its Reels feature.
If you’re tired of ads appearing everywhere and feeling like an invasive threat everywhere then you’re out of luck. There are no real numbers when it comes to how much companies actually benefit from this kind of mass bombardment advertising but even if they aren’t making money, their products are still seen by Instagram’s database. Welcome to the ad-filled future.