- Instagram introduces IGTV Previews in Feed.
- Users scrolling down in their feed on Insta will see short IGTV previews.
- Instagram hopes to make more creators discoverable with the new feature.
Instagram Television or IGTV was launched with much fanfare in June of last year, when Instagram hit 1 billion users. The format allows creators to post longer videos in vertical format and the response for it was pretty enthusiastic at the time of its launch. However, within the first few months, interest on IGTV dwindled owing to multiple factors. While vertical videos on IGTV were all the rage initially, the lack of horizontal space restricted creators from presenting a whole lot visually. YouTube supported vertical videos way before IGTV ever existed and even they were not very keen on the format going by the fact the Google-led streaming platform never put much emphasis on it.