We’ve watched users (sometimes for hours) doing or not doing anticipated actions. Users form the spine of our interactions. They interact and hence we design. User Experience design is thus about winning the user’s heart by designing simple, easy-to-use interfaces that encourage interactions. Luckily more and more technology companies are awakening to the need of stunning, precisely designed user experience. We’re starting to move to whys and hows of user’s behaviour, instead of sticking to whats. We take time to analyse why users perform certain actions on our application and how they perceive certain information, instead of sticking to what number of people leave that page.
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