Colour is something that most of us take for granted, but for manufacturers, lack of colour control can be a serious economic problem. Visible inconsistency in paints, inks and dyes costs money. For example, a car manufacturer couldn’t sell cars if a particular paint colour varied from one car to the next. For product advertising, manufacturers need be able accurately to represent a product’s colour in print, on the Internet, in film and on television. For this reason, as soon as it was possible for industries to produce a wide range of colour pigments, our perception of colour, and the measurement and control of colour, became the subject of a great deal of study.
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