TRAI advises Reliance Jio to withdraw 'Summer Surprise' offer. 3-Month complimentary benefits scrapped

By Adamya Sharma | Published on Apr 07 2017
TRAI advises Reliance Jio to withdraw 'Summer Surprise' offer. 3-Month complimentary benefits scrapped
HIGHLIGHTS

Jio has accepted the regulator's decision and will be scrapping its complimentary benefits over the next few days. However, Prime Membership subscriptions can still be made till April 15

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UPDATE: Reliance Jio Prime Membership subscriptions will remain open till April 15.

Reliance Jio had announced a Summer Surprise offer on March 31, as an extension of its complimentary services. Jio's Summer Surprise offer not only extended the deadline for its Prime Membership subscriptions, it also extended the telco's complimentary services by 3 months, ending July 2017.

Now, as per the advice of the Telecom Regulatory Authority of India (TRAI), Jio is scrapping its Summer Surprise offer and withdrawing its 3-month long complimentary benefits to subscribers. However, all customers who have subscribed to Jio Summer Surprise offer prior to its discontinuation will remain eligible for the offer. While Jio shared these details through a press release, it did not mention a reason for TRAI's directive stopping the new offer. 

One can only guess that the move by the regulator comes after immense pressure from incumbent telecom operators like Airtel and Vodafone. Airtel, expecially, has been locking horns with Reliance Jio for a while now. The two have unsettled disputes over the undue advantage given by TRAI to Jio for its complimentary data and voice calling services. The announcement of Jio's Summer Surprise offer could be seen as drawing the last straw of patience from imcumbent telcos, who have been bleeding chips since the launch of the Mukesh Ambani-led telecom service.

Jio has even put out the announcement on its own website, while users still have an option to recharge for the Rs. 303 Prime Membership for a few more days.     

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Adamya Sharma

Managing editor, Digit.in - News Junkie, Movie Buff, Tech Whizz!

Digit caters to the largest community of tech buyers, users and enthusiasts in India. The all new Digit in continues the legacy of Thinkdigit.com as one of the largest portals in India committed to technology users and buyers. Digit is also one of the most trusted names when it comes to technology reviews and buying advice and is home to the Digit Test Lab, India's most proficient center for testing and reviewing technology products.

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