Asus launches ZenFone series of Android phones in India, prices them competitively

Asus launches ZenFone series of Android phones in India, prices them competitively
  • Asus launched three smartphones in the ZenFone series, which are all priced within Rs 20,000.

Taiwanese smartphone and tablet maker Asus has launched its Zenfone series of smartphones in the Indian market today. The company has announced the Zenfone 4, 5 and 6 smartphones in the country, which will be available at Rs 5,999, Rs 9,999 and Rs 16,999 respectively.

The ZenFone 4 has a 4.5-inch TFT display with Corning Gorilla Glass 3 protection and is powered by a 1.2 GHz dual-core Intel Atom Z2520 processor. It has a 5 MP rear camera and a VGA (0.3 MP) front camera. The device also has 1 GB of RAM and 8 GB of internal storage along with micro-SD support (upto 64 GB). It is available in Black, Yellow, Red, Blue and White colours.

The Zenfone 5 (Read our Review of the Asus Zenfone 5) on the other hand, has a 5-inch 720 pixel IPS display along with Android 4.3 Jelly Bean operating system. It is powered by a 1.6 GHz dual-core Intel Atom Z2560 processor with Hyperthreading technology. It also has 2 GB of RAM and supports external storage capacity of up to 64 GB. The device has an 8 MP rear camera and a 2 MP front camera. It runs on a 2,110 mAh battery.

Lastly, Asus has also launched the 16 GB Zenfone 6, which will be priced at Rs 16,999. This smartphone has a 6-inch screen along with the Android 4.3 Jelly Bean operating system. It is powered by the same 1.6 GHz Intel Atom processor as the ZenFone 5 and has 2 GB of RAM. The memory can be taken up to 64 GB using a micro-SD card. The device has an 13 MP rear camera and a 2 MP front camera along with a 3,300 mAh battery.

All the devices have dual-SIM capabilities and are priced competitively. Asus has also released a press release on the devices, which is attached below.

Asus Press Release

ASUS today announced the launch of the highly anticipated ZenFone Series and Fonepad™ 7 for the Indian market at a press event in New Delhi. During the event, ASUS CEO Jerry Shen introduced the design philosophy of the ZenFone and the exclusive ASUS ZenUI mobile interface. "We are very excited to bring this premium luxury to consumers in India. When we set foot on this journey in search of incredible, we aimed to create the most extraordinary phone for everyone to enjoy. It fulfills every aspect of our Customer Happiness 2.0: Beauty, Sound, Touch, Heart, and Ubiquity,” said Jerry Shen. Bollywood star Arjun Kapoor was also present for the launch.

For the first time, Indian consumers can experience the empowering luxury of the long-anticipated ZenFone, available in a range of sizes and colors. All ZenFone models come with ASUS ZenUI, the brand new mobile user interface with over 1,000 enhancements that make ASUS mobile devices even more fun and seamless to use.
The latest generation of ASUS Fonepad™ 7 is a portable 7-inch palm-sized Android tablet designed with narrow bezels to maximize viewing experience. The Fonepad™ 7 fully supports the Android 4.4 Kitkat upgrade, and its 3G function enables ubiquitous internet connection.

ASUS Corporate Vice President Eric Chen added, “We believe the ZenFone and Fonepad™ 7 will be top smartphone choices for consumers throughout the country. We will be backing the launch of the series with an increasing presence in India as we plan to expand the number of local ASUS stores to 200 this year.”

“Intel is proud to join ASUS on the Zenfone® journey in India with our Intel® Atom ™processors and Intel® XMM™ 6360 communications platform. The Zenfone® offers an incredible user experience at an affordable price, and that will be a compelling proposition for consumers in India which is witnessing steady growth in the Smartphone and Phablet segments.” said Debjani Ghosh, Vice President Sales and Marketing Group, Managing Director, South Asia, Intel.

ZenFone 4 — Thin, light and powerful for energetic lifestyles

ZenFone 4 has a gorgeous 4-inch display and a powerful 1.2GHz Intel® Atom™ Z2520 processor with Quad-Thread Hyper-Threading Technology—providing smooth operations and great performance.
Featuring two built-in cameras, a lightweight 115g slim line design, and availability in five fun colors (Charcoal Black, Pearl White, Cherry Red, Sky Blue, Solar Yellow), the ZenFone 4 is a mix of style and value for young people who demand the perfect companion for their mobile lifestyles.
ZenFone 5 — Combining a spacious HD display with highly portable design

ZenFone 5 has a spacious 5-inch IPS panel that delivers superb 1280×720 HD resolution in a stunning design that tapers to a minimum thickness of just 5.5mm.
ASUS PenTouch and GloveTouch technologies increase ZenFone 5’s display sensitivity, allowing users to operate with any stylus or even a gloved hand.
ZenFone 5 has a fast, energy-efficient Intel Atom Z2580 2GHz processor and features a brilliant 8-megapixel PixelMaster main camera with image stabilization. A backside-illumination sensor and wide-aperture f/2.0 lens allow users to effortlessly capture stunning digital photography.
PixelMaster’s Low-Light Mode measures available light and intelligently adjusts the pixel size to increase light sensitivity by up to 400 percent. As a result, the ZenFone 5 captures great images and video—even in low light.

ZenFone 5 is available in four brilliant colors: Champagne Gold, Pearl White, Cherry Red, and Charcoal Black.
ZenFone 6 — The perfect blend of productivity and entertainment on a 6-inch HD screen

ZenFone 6 offers an HD display that measures a fantastic six inches across, diagonally—allowing users to see much more of what they want. Like ZenFone 5, the brilliant ZenFone 6 display features GloveTouch and PenTouch technologies, so users can operate the device with gloved hands or any stylus. It also has a powerful Intel Atom Z2580 2GHz processor.
The large screen of the ZenFone 6 is complemented by ASUS SonicMaster audio technology with virtual surround sound via headphones, delivering a truly immersive entertainment experience.
ZenFone 6 also includes a 13-megapixel main camera with exclusive ASUS PixelMaster technology, and a 2-megapixel front camera for clear and sharp selfies or video calls.
ZenFone 6 is available in four vibrant colors: Champagne Gold, Pearl White, Cherry Red, and Charcoal Black.
ZenUI — Open messaging and enhanced ASUS apps for Android

ZenFone 4, 5 and 6 all feature the magnificent new user interface from ASUS: ZenUI. Exclusive to ASUS smart devices, ZenUI is meticulously designed to help users make the most of the functionality that’s packed in to every ZenFone. ZenUI delivers a holistic user experience with exceptional functionality and sublime simplicity. ZenFone gives users the tools they need to communicate any thought or feeling, and to stay connected, anywhere.

ZenUI even includes free open messaging, powered by Omlet Chat on the Omlet Open Messaging Platform. This seamless messaging tool allows users to share almost any kind of content easily with anyone on any phone—all without racking up charges associated with sending traditional text (SMS) or picture (MMS) messages.
ASUS has also added enhanced Android apps to every ZenFone device, making life even simpler for users. For example, the ASUS-enhanced email app allows messages to be read by thread, so it’s much easier to keep track of conversations. In the web browser, Smart Reader Mode automatically adjusts the background tone to reduce eye strain, while the Gallery app facilitates enhanced online synchronization.
ASUS Fonepad 7 (FE170CG)
ASUS Fonepad™ 7 features a powerful 2X2 Intel® Atom™ Multi-Core Processor 1.2 GHz with Intel® Hyper-Threading Technology that puts fast and responsive web browsing, as well as smooth HD video and gaming, at your fingertips. ASUS Fonepad 7 utilizes Intel® Atom™ 2520 processors for best-in-class performance and power efficiency. And Fonepad 7 is built to last: Take it to go for 10 hours of 720P video playback or 30 hours of 3G talk time.

A whole new experience awaits you with the 7-inch ASUS Fonepad™ 7.  Upgradable to Android 4.4 Kitkat, it also features a MicroSD* slot for an additional 64GB of storage. 3G phone functionality with Dual SIM on one device is perfect for travel.

The ASUS Fonepad™ 7 delivers an intuitive user experience on a highly portable device that’s perfect for work or for play. Use it to read ebooks, for gaming, or to keep up with friends on social media. It comes in your choice of four vibrant colors: White, Blue, Black or Red.

The ASUS Fonepad™ 7 features rounded edges and a streamlined chassis with a high-gloss finish. At just 110mm wide, it’s easy to hold in one hand while reading or watching videos. Dual cameras with the new ASUS ZenUI interface allow you to capture compelling images in every situation.


Zenfone 4 – Rs. 5999/- – Buy from Flipkart
Zenfone 5 – Rs. 9,999/- – Buy from Flipkart
Zenfone 6 – Rs. 16,999/- – Buy from Flipkart

Prasid Banerjee

Prasid Banerjee

Trying to explain technology to my parents. Failing miserably. View Full Profile
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