Apple 50th anniversary sale: iPhone 17 Pro Max, iPhone 17 Pro, iPhone gets big price cut
Apple iPhone 17 Pro Max, 17 Pro, 17 and Apple iPhone Air are now available at lower prices on Imagine Store.
The iPhone 17 Pro Max now starts at a much lower effective price after offers.
Discounts include cashback, exchange bonus and EMI plans.
Apple has recently celebrated its 50th anniversary, and the occasion attracted a fresh round of price cuts on its latest iPhones. Leading these offers in India is the Imagine Store, which is a prominent Apple Premium Partner and Authorised Reseller. While the discounts apply across Apple’s entire lineup, the most notable price reductions are on the iPhone 17 Pro Max, iPhone 17 Pro, iPhone 17, and iPhone Air. There are various kinds of discounts available: direct discounts, exchange bonuses, bank offers, and card offers.
SurveyIf you’ve been looking to upgrade to an Apple premium device, then this is the right time. Here’s a clear breakdown on how the iPhone deals work on Imagine Store.
iPhone 17 Pro Max deal
The iPhone 17 Pro Max with 256GB storage, originally priced at Rs 1,49,900, is available at an effective price of Rs 1,02,900. The price cut includes a Rs 1,000 instant discount, Rs 4,000 bank cashback and a Rs 6,000 exchange bonus. Buyers can also get an exchange value of up to Rs 36,000 depending on their current device. Altogether, the reduction makes Apple’s top-end model more approachable for buyers who were earlier put off by its high price.
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iPhone 17 Pro deal
With the current cashback and exchange benefits, the 256GB variant of the iPhone 17 Pro can be purchased with an effective price of Rs 89,900. Although the device didn’t receive a variant, a direct discount like the Pro Max variant, it still remains a good option for those who want to get a premium experience without spending a fortune.
iPhone 17 deal
Another device that received a notable discount is the standard iPhone 17. The 256GB variant of the device was originally priced at Rs 82,900. However, with the current offers, it comes down to an effective price of Rs 37,900.
Moreover, the 512GB variant price dropped from Rs 1,02,900 to Rs 95,900. It includes a Rs 1,000 instant discount and a cashback of Rs 3,000. Other than that, the buyers can also get an exchange bonus of Rs 6,000 and an exchange value of up to Rs 35,000.
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iPhone Air deal
The iPhone Air is also included in the sale despite being a recent launch. The 256GB variant is available at an effective price of Rs 56,900, while the 512GB version comes down to Rs 76,900 after applying all offers. In addition, customers can choose no-cost EMI options for up to 24 months, with monthly payments starting at Rs 3,413, making the purchase easier to manage.
Bhaskar is a senior copy editor at Digit India, where he simplifies complex tech topics across iOS, Android, macOS, Windows, and emerging consumer tech. His work has appeared in iGeeksBlog, GuidingTech, and other publications, and he previously served as an assistant editor at TechBloat and TechReloaded. A B.Tech graduate and full-time tech writer, he is known for clear, practical guides and explainers. View Full Profile