70 percent of Indian students own smartphones

By Silky Malhotra | Published on 19 Jun 2013
70 percent of Indian students own smartphones
HIGHLIGHTS

TCS survey found that about 70 percent of students in India own a smartphone.

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A recent survey has found out that more than 70 percent of students in India own a personal smartphone. The survey was conducted by software services firm TCS and found out that the maximum users of the smartphones were found in smaller cities rather than metropolitan cities.

TCS conducted this survey on nearly 17,500 high school students across 14 cities in India. The 6 out of 10 respondents who participated in the survey own a smartphone. The noteworthy finding is that the pattern of ownership is same in metros and mini metros. 58.50 percent of students and 59.3 percent students in mini metros have smartphones where students from mini metros leading.

"The survey shows the increasing comfort levels that the Post-Millennial generation exhibit with digital technology, social networking, smart phones and gaming, which helps us create conditions to unleash their creativity and innovativeness," TCS Executive Vice President and Global Head HR Ajoy Mukherjee said.

7 out of 10 students owned there mobile phones and 20 percent said that they used there mobiles to access the internet which is a massive increase since 2009 where only 12 percent of the students used internet. 83.3 percent of the students have Facebook Accounts and 91 percent claimed Facebook is their most preferred social networking site.

The survey also found that Samsung is the most popular brand with 48.28 percent of the students owing Samsung products. Nokia had 46.6 percent followers and Apple was third with 39.56 percent respondents.

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Silky Malhotra

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