Amidst all the intense geo-political buzz of world leaders gathered in New Delhi for the G20 Summit, hosted under the Indian presidency, a nonchalant picture of UK Prime Minister Rishi Sunak grabbed headlines for an altogether different — albeit amazing — reason.
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In the picture, as you can see above, UK PM Rishi Sunak is seen interacting with school kids at the British Council in New Delhi on the sidelines of the G20 Summit. What's particularly interesting about this picture is how Sunak is seen wearing a boAt headphones, a fact highlighted by Aman Gupta, CEO and co-founder of boAt, a made-in-India headphones, wearable and lifestyle products brand.
Gupta shared Sunak's picture with the boAt headphones on his personal Instagram handle, captioned "Bharat mein aapka boAt boAt Swaagat." Gupta was resharing Sunak's Instagram photos from his pit-stop at the British Council during his weekend visit to the Indian capital for the G20 Summit.
The post sparked viral reactions on social media, with several Instagram users noting the "punny" message by Gupta, reacting in kind. "boAt hard," said one user, "Aapki boAt me dum hai" said another; "Bharat mein boAt chal raha hain," commented a user, while another said, "Waah..kya boAt h!" Several people also remarked on the marketing acument of Gupta.
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Established in 2015, boAt has quickly become a force to be reckoned with in the audio and wearable devices segment in India. A proud Make in India brand, in a series of tweets boat's Aman Gupta celebrated a milestone in January 2023 — when boAt became the first Indian brand to manufacture over 1 crore wearable products in India within a year. This picture of Rishi Sunak wearing boAt headphones is another example of boAt's acumen and ambition to stay on top of the game.
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Jayesh Shinde
Executive Editor at Digit. Technology journalist since Jan 2008, with stints at Indiatimes.com and PCWorld.in. Enthusiastic dad, reluctant traveler, weekend gamer, LOTR nerd, pseudo bon vivant. View Full Profile
