Milestone Interactive, EA’s main distributor in India, has said that the price hike for PC games is warranted as PC gaming is a ‘premium experience’ and should have a ‘premium price.’ In response to an email, Jayont R. Sharma, CEO of Milestone also said that in the past PC game prices were subsidised in India as the PC was considered to be a mass market platform but that even at the subsidised price, PC game sales did not grow ‘as per expectations.’ He added that gamers today had options like mobile and tablet gaming and free to play games, which has also made PC games a more ‘premium’ segment.
Sharma also said that since the cost of a gaming PC is often comparable to consoles, PC gamers should be able to afford higher priced games. He stated that retailers understood the reasoning behind the price hike and that Milestone believes that retailers who weren’t interested in selling PC games because of low prices would now look at them favourably. Interestingly, Sharma also revealed that Milestone was looking at the possibility of importing all PC game titles just like in the case of console titles. Milestone will also ensure that the price of an EA PC game is the same for physical copies and digital downloads from its Downloads4U service. Sharma said that he expects PC game sales to fall in the wake of this price hike but only for as long as it takes Indian PC gamers to ‘adjust’ to the new pricing.
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