Modern Warfare 2 sets new day-one record in UK

Modern Warfare 2 sets new day-one record in UK

Faiyaz Shaikh   Nov 12, 2009


An incredible‭ ‬1.23‭ ‬million copies of Modern Warfare‭ ‬2‭ ‬have been picked up by consumers in UK,‭ ‬breaking previous record help by GTA IV‭ ‬with‭ ‬609K units.‭ ‬This of course makes MW2‭ ‬the fastest selling video game in UK history.‭ ‬The sales figure was posted by‭ MCV‭ ‬(UK‭) ‬based on sales data they procured from‭ ‬official GfK-ChartTrack data.

Industry analysts are estimating an even more incredible global sell-through figure,‭ ‬surpassing even the most optimistic estimates.‭ ‬Ben Schachter,‭ ‬an analyst with‭ ‬Broadpoint AmTech used sales data of GTA IV and‭ ‬performance of past FPS releases in UK and US,‭ ‬to conclude that MW2‭ ‬has sold a whooping‭ ‬7‭ ‬million units in the first‭ ‬24‭ ‬hours,‭ ‬since its launch.‭ ‬He further goes on to add that the strong performance of MW2‭ ‬in UK can be attributed to‭ “…‬heavy discounting and competition amongst supermarket stores in the U.K‭…”

Faiyaz Shaikh

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