Android instant apps is a nifty feature that allows users to ‘test’ an app before downloading it entirely. The consumers can simply access an app that they would not usually install on their device, however, still be able to use it. Users can simply click on a link or an ‘Open App’ button on a website, which offers instant apps, to immediately begin using the app without installing it in its entirety. This is also a great way for developers to introduce their apps to consumers as a test or demo. Users can later decide based on their experience whether they want to install the full version of the app or not.
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