Even as Internet and smartphone penetration increases in the country, e-commerce segment has continued to see a positive growth. While we've already discussed in depth about e-commerce taking a centre stage, we haven't much explored on the state of m-commerce in India. Not much to our surprise, m-commerce is seeing a massive growth, and is set to stand toe-to-toe with the traditional e-tailing. There's no rocket science behind the estimation – growth of smartphones and more secure and easy payment systems on the go are going to boost the segment.
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