After launching the Bharat 1 smartphone at a price of Rs 2,200, Micromax has again launched another low cost 4G smartphone. The company has now launched the Bharat 2 Ultra 4G feature phone, which is effectively priced at Rs 999. Both the Bharat 1 and the Bharat 2 Ultra will go up against Reliance’s JioPhone and Airtel’s Karbonn A40 Indian, which are priced starting at Rs 1,500 and Rs 1,399 respectively. Micromax has partnered with BSNL and Vodafone for the Bharat 1 and Bharat 2 Ultra feature phones respectively, whereas Karbonn and Airtel have teamed up to offer bundled voice and data offers with the launch of their 4G phones.
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