Here's what makes the Honor Play an out and out performance-oriented smartphone

Here's what makes the Honor Play an out and out performance-oriented smartphone

Sponsored Post | 12 Oct 2018

The modern smartphone is capable of so much, it is now the backbone of work and entertainment. However, while all smartphones are more-or-less equal when it comes to things that can be done, some are more equal. This is most notable in terms of performance. Not only do you want a phone to do everything, but you want it to do it smoothly. This is especially true if you are really into performance intensive tasks like gaming. 

When talking about a performance oriented phone, you’re looking at a phone that offers a flagship-grade processor with the latest GPU as well as the newest features in tech such as LPDDR4x RAM and UFS2.1 ROM. With the new Honor Play smartphone, you get just that. Packing the company’s own flagship grade processor, the Honor Play is phone that is designed from the ground up to offer superior performance. Let’s take a quick look at how the phone achieves this. 


At the heart of any smartphone is the processor. When it came to the Honor Play, the company spared no expense and equipped it with its own flagship chipset, the Kirin 970. This is the same chipset that is being used by the company’s current flagship, the Honor 10. The Kirin 970 is an octa-core chipset with four performance-centric Cortex A73 cores and four power efficient Cortex A53. For normal usage, the chipset makes use of the 1.8GHz Cortex A53 cores, which are is designed to reduce battery consumption. However, when you need juice the chipset seamlessly switches to the 2.4GHz Cortex A73 cores.

On top of this, the chipset is manufactured using the 10nm process. This means that the chipset is more powerful and more efficient than other similar chipsets that are manufactured using the 14nm process. Users also get the option of choosing either 4GB or 6GB of the new LPDDR4x RAM as well as 64GB of UFS2.1 storage, which is one of the fastest available right now. Further, the phone features Mali-G72 MP12 graphics, which we shall talk about in a bit. 


The Kirin 970 is the only SoC in the market right now to offer a Neural Processing Unit (NPU), which is used for AI based tasks. This means that AI related tasks like automatic scene detection are done from within the chipset itself and is not allocated to a server located somewhere in the world. This means that these tasks are done faster and more efficiently. 

The Honor Play makes the most of the NPU by offering a bunch of AI related features. This includes the aforementioned automatic scene recognition, which automatically recognizes the scene in which a photo is being taken and then makes adjustments to the camera accordingly. The Smart AI Gallery Management app automatically sorts through all the pictures that the user takes, and automatically selects your photos and videos based on time, location, holiday, and occasions etc. AI is also used in the form of an innovative shopping feature that lets you shop for something from just an image. The AI is able to recognize the object in the picture, and hen search for it online.


The GPU that you get with the Kirin 970 is AMD’s Mali G72 MP12. This is the most powerful GPU that the company offers on its Kirin lineup of SoCs. It is especially designed for high fidelity mobile gaming. So, you shouldn’t face performance issues when you are in the middle of an intense race or a heated 1v1 battle. 

The GPU is also designed with Machine Learning in mind. In fact, AMD notes that the Mali G72 MP12 offers 17% more efficient Machine Learning. 

GPU Turbo

The Honor Play also comes with a number of other features that help you take performance to the next level. The phone is available with up to 6GB of RAM to really keep things smooth. On top of this, the phone also comes with the company’s new GPU Turbo technology. The company claims that with GPU Turbo, the phone is able to offer a 60% increase in performance, while decreasing power consumption by 30%. A win-win situation. 


Like most modern smartphones, the Honor Play comes with a dual-camera setup. At the back of the phone is a 16MP + 2MP combination. The primary 16MP camera is used for taking the image, while the 2MP sensor takes in depth data. The phone then uses this information to create bokeh photos, in which the background is blurred while the subject is in sharp focus. Over on the front, you get a 16MP unit.

Both sets of cameras make the most of the phone’s AI capabilities. As mentioned before, the rear camera makes use of AI to automatically recognise the scene and apply the appropriate settings to the camera. The front camera however, uses the camera in a much more creative way. The AI in the phone is able to mimic the effects of studio lighting. You get five different lighting modes to play around with, so you can pick one that looks the best.


The Honor Play packs a 3750mAh battery with support for fast charging. On top of this, the 10nm manufacturing process of the Kirin 970 ensures more power efficiency as compared to those chipsets manufactured using the 14nm process. Further, the device offers a feature called Smart Power Management, which helps to manage the smartphone's power. This helps to ensure that you have battery when you need it the most.

With so many performance centric features, it’s easy to see why the Honor Play is a phone that aims to offer power users a device that can cater to their need for speed.

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