Apple has recently raised prices across several product categories, including Macs, iPads, and other devices. The company also increased iPhone prices in Japan, fueling speculation that a similar move could be on the cards for India with the upcoming iPhone 17 series. Digit has now learned that Apple is set to increase iPhone 17 prices in India by approximately 12 to 14 per cent. Sources familiar with the matter also told Digit that fresh inventory carrying the revised pricing has already reached retail stores and distribution channels. Retailers are now awaiting Apple’s official announcement before rolling out the new prices to customers across the country.
Adding weight to these claims, tipster Abhishek Yadav has also previously reported that Apple has informed select iPlanet dealers that the iPhone 17 could start at Rs 94,990 in India which is a Rs 12,000 increase over its launch price of Rs 82,990.
Not only that but further claimed that the iPhone 17 Pro and iPhone 17 Pro Max could see similar price revisions and that Apple has informed its supply chain that fresh iPhone stocks will reach dealers by next weekend, even as supply remains disrupted across the country. While Apple has not officially confirmed these claims, they broadly align with Digit’s independent reporting from retail sources.
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Digit independently spoke to employees at Croma and Vijay Sales, and both of them confirmed that the respective stores have already received new shipments of the iPhone 17 series. However, the inventory is yet to be sold at revised prices as retailers are awaiting Apple’s official announcement.
When asked about the revised pricing, both employees said they were not yet aware of the exact prices. However, both said they expect the iPhone 17 lineup to see a price increase of around 12 per cent to 14 per cent.
Digit is also awaiting the final revised pricing from independent sources and will update this story once the figures are confirmed.
Based on the current launch prices and the expected increase shared by retail sources, the revised pricing could look like this.
| Model | Current launch price | Price after 12 per cent hike (Expected) | Price after 14 per cent hike Expected |
| iPhone 17 | Rs 82,900 | Rs 92,848 | Rs 94,506 |
| iPhone 17 Pro | Rs 1,34,900 | Rs 1,51,088 | Rs 1,53,786 |
| iPhone 17 Pro Max | Rs 1,49,900 | Rs 1,67,888 | Rs 1,70,886 |
Note: These are estimated prices based on a 12 to 14 per cent increase. Apple has not announced revised prices at the time of writing.
The retail employees also said there has been no communication regarding a price increase for older iPhone generations. However, they believe Apple could revise prices for previous models as well once the latest lineup becomes more expensive. At present, the expectation is based on retail discussions rather than any official communication from Apple.
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Interestingly, the same sources do not expect the iPhone Air to receive a similar price revision. According to the employees, demand for the smartphone has remained below expectations, prompting retailers to maintain limited inventory.
Instead of increasing its price, they believe Apple could position the device aggressively during the upcoming Independence Day sale with sizeable discounts to improve sales. If that happens, the iPhone Air could become one of the most attractive offers in Apple’s portfolio during the festive shopping season.
Speaking to Digit about the expected Apple iPhone 17 series price hike, Kailash Lakhyani, president of the Organised Retailers Association and founder chairman of AIMRA, said that any potential increase is likely to be driven by Apple’s global pricing strategy rather than India-specific supply constraints.
Moreover, while highlighting Apple’s recent pricing moves, Lakhyani added, “We have already seen Apple adjust hardware pricing in international markets such as Japan, along with upward price recalibrations across MacBooks, iPads, and Apple TV models.” He said these developments suggest that any iPhone 17 price revision would be part of Apple’s broader global pricing approach rather than a response to conditions in the Indian market.
If you are planning to buy a new iPhone, especially the iPhone 17 series, then now is the right time. Apple has traditionally reduced the prices of older iPhone models after launching its new iPhones, which usually land in September. However, the current global chipset shortage is pushing the Cupertino giant to increase the price of the device instead of lowering it. So, it’s a good idea to grab the device before the prices go up.