OpenAI introduces Businesses in ChatGPT with company profiles and AI-powered agents: Check details
OpenAI has introduced Businesses in ChatGPT.
Business Hub lets companies claim their business profiles, update important details and track how people discover and interact with them on ChatGPT.
OpenAI has also introduced Business Agents.
OpenAI has introduced Businesses in ChatGPT, which aims to help companies connect with customers through its AI platform. It introduces Business Hub, where companies can claim their business profiles, update important details and track how people discover and interact with them on ChatGPT. OpenAI has also introduced Business Agents, which will allow customers to ask questions and learn more about a company's products and services through AI conversations. Do note that the feature is currently rolling out in beta in the US.
What is Business Hub in ChatGPT?
Business Hub lets companies manage how their businesses appear on ChatGPT. Eligible businesses can claim their profiles and verify their ownership. Once verified, they can update details about their company and add product feeds. These feeds can include information such as product prices and availability. This will help ChatGPT provide users with more accurate and updated information when they search for products or services.
Businesses can claim their profiles if they are located in a region where ChatGPT is available. Existing OpenAI Enterprise customers and advertisers can also contact their OpenAI representatives for help with the process. Shopify merchants can connect their stores through Business Hub or the Shopify admin.
Business Hub will also give companies access to insights about how people interact with their businesses on ChatGPT. These insights will include the number of times a business is mentioned and how many users click on its website.
Companies will also be able to see common topics related to their business that appear in conversations where their websites are cited. This can help them understand what customers are looking for.
However, OpenAI says it will not share users' conversations or chats with Business Agents with businesses. The insights will be shared in an aggregated form and will only appear when there is enough activity to protect user privacy.
AI-powered Business Agents
Another addition is Business Agents. Eligible companies can create, test and launch these AI agents after claiming their business profiles. When users find a business in a ChatGPT response, they can open its profile and start a conversation with its Business Agent, if available. For example, customers can ask about different products, compare features and understand which option suits their needs.
OpenAI says Business Agents are currently available to eligible ecommerce and online service businesses in the US.
Businesses can also sponsor their agents and use them as destinations for ChatGPT Ads. OpenAI says sponsored placements will be clearly labelled and kept separate from regular ChatGPT responses. The company plans to expand Businesses in ChatGPT and Business Agents to more countries and business categories over time.