OpenAI has acquired AI personal finance startup Hiro Finance. The announcement was made by Hiro’s founder Ethan Bloch on LinkedIn. Hiro will soon shut down its services. According to the company, the app will stop operating on April 20, and all user data stored on its servers will be deleted by May 13.
Bloch confirmed that Hiro’s employees will join OpenAI as part of the acquisition, suggesting the deal is largely focused on bringing talent into the company. While the exact number of employees moving to OpenAI wasn’t disclosed, LinkedIn lists around 10 people connected to the startup.
Hiro Finance was founded in 2023 and launched an AI-powered financial planning tool designed to help users make smarter financial decisions. The app asked users to enter key financial details such as salary, debts, savings and monthly expenses. Using this data, Hiro’s AI could simulate different what-if scenarios. The goal was to help users understand their financial choices before making important decisions.
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Ethan Bloch is not new to the fintech world. Before launching Hiro Finance, he founded Digit, a digital banking service designed to help users automatically save money. Digit was later acquired by Oportun in 2021 for more than $200 million, reports TechCrunch.
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For now, OpenAI has not shared whether it plans to launch a dedicated financial planning product in the future. However, the acquisition suggests the company is exploring ways to expand AI tools for personal and business finance.
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