LG Electronics has entered the chest freezer market in India with a new range aimed at commercial users across retail, HoReCa, dairy, ice cream, pharmaceutical and food storage businesses. The range includes six models spanning 102L to 530L, starting at Rs 28,990. The main differentiator is LG’s convertible technology on the PRO models, which allows the appliance to switch between cooling and deep-freezing modes.
The LG Convertible Chest Freezer range comprises six models. The company has announced the following India MRP:
| Model | Gross capacity | BEE rating | MRP |
|---|---|---|---|
| LG 102L PRO | 102L | 3-star | Rs 28,990 |
| LG 205L PRO | 205L | 4-star | Rs 37,990 |
| LG 315L PLUS | 315L | 4-star | Rs 38,990 |
| LG 315L PRO | 315L | 5-star | Rs 48,990 |
| LG 530L PLUS | 530L | 4-star | Rs 51,990 |
| LG 530L PRO | 530L | 5-star | Rs 62,990 |
LG has not specified a separate retail availability date in the press material, which says the range will be available in the listed capacities and configurations.
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The biggest distinction within the range is between the PRO and PLUS series. The PRO models offer one-touch convertible operation, allowing users to switch between cooling and deep-freezing. They support a temperature range of -31°C to +10°C. The PRO range also gets Ultra Freeze for rapid cooling, digital temperature control and a digital temperature display.
This makes the PRO models more flexible for businesses whose storage requirements change. For example, a business can use the appliance for deep-freezing when storing frozen products and switch to a higher-temperature cooling mode when its requirements change. The key benefit is that one appliance can serve different storage requirements instead of requiring separate cooling and freezing equipment.
The PLUS models are simpler. They use knob-based temperature control and have a temperature range of -25°C to +5°C. The 315L and 530L PLUS models carry 4-star BEE ratings.
Energy efficiency varies by model. The 315L PRO and 530L PRO are rated 5-star under the 2026 BEE rating system. The 205L PRO is rated 4-star, while the 102L PRO carries a 3-star rating. The range therefore does not offer the same energy rating across all models.
LG has also focused on insulation. The chest freezers use a 70mm PUF-insulated cabinet, a 75mm insulated door and a 100mm insulated mid-section. According to LG, this insulation is intended to improve temperature retention and cooling efficiency.
For commercial environments, the range gets a UV-protected body, flushed locks, pocket handles and removable gaskets. Castor wheels with brakes make the units easier to move while allowing them to be secured in place. LED lighting and premium baskets are also included to improve visibility and organisation inside the freezer.
So this launch is pitched towards businesses that often need dedicated cold storage. LG is positioning the chest freezers around flexibility, energy efficiency, durability and ease of operation rather than just frozen storage capacity.
For buyers, the choice between the two series will largely depend on how the chest freezer will be used. The PLUS models are focused on straightforward cooling and freezing, while the PRO models cost more but add temperature flexibility, digital controls and Ultra Freeze. The 315L and 530L PRO models also carry the highest 5-star BEE rating in the new range.
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