Festive smartphone shopping can be surprisingly difficult, especially in 2026. Smartphone prices are rising, but there are plenty of options to choose from. This also means finding the right one usually comes down to how much you want to spend and what you actually expect from your next device. Some buyers want a flagship with all the bells and whistles, while others would rather spend less and still get a premium-looking phone with a good display, capable cameras, and enough performance to last for years. This is where Samsung’s upcoming festive sale deals get interesting. The company is teasing attractive prices across different parts of its Galaxy range, with the Galaxy S25, Galaxy S25 FE and Galaxy A36 each targeting a slightly different kind of buyer. Together, they make Samsung one of the easier brands to shop this festive season during Amazon’s Great Indian Festival and Flipkart’s Big Billion Days sales.
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At the top of this lineup is the Galaxy S25, which is being teased at Rs 5X,XXX during the upcoming Big Billion Days sale.
For buyers who have been waiting for a good opportunity to move to a premium smartphone, this could be one of the more interesting offers to watch. The Galaxy S25 brings together Samsung’s flagship design, high-end performance, cameras, and display experience in a relatively compact form factor.
Of course, the important part here is the price. If the final sale price lands close to the teased figure, the Galaxy S25 may prove to be a much more approachable option for someone who wants a premium Galaxy phone without moving into the Rs 70,000 or Rs 80,000 price bracket.
Not everyone shopping for a premium smartphone wants to spend around Rs 50,000 or more. This is where the Galaxy S25 FE enters the picture.
Samsung is teasing the Galaxy S25 FE at Rs 4X,XXX, putting it in a price range that could appeal to buyers who want many of the benefits associated with the Galaxy S series while keeping their spending under control.
The S25 FE essentially gives buyers another route into Samsung’s premium Galaxy experience. For someone upgrading this festive season and looking for a phone that feels premium without going all the way up to flagship pricing, this could be a particularly interesting option.
Then there is the Galaxy A36, which is being teased at Rs 2X,XXX.
Not everyone needs a flagship phone, and there is a large group of buyers who simply want a well-rounded smartphone from a familiar brand without spending Rs 40,000 or Rs 50,000.
The Galaxy A36 gives those buyers an option at a considerably lower price. It brings Samsung’s design language, display experience, and everyday features into a more accessible segment, making it relevant for students, first-time premium smartphone buyers, and anyone looking to upgrade without overspending.
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What makes these upcoming Samsung deals interesting is that there isn’t just one phone being pushed towards one type of buyer.
The Galaxy S25 is for someone who wants a flagship. The Galaxy S25 FE is for buyers looking for a premium experience at a more manageable price, while the Galaxy A36 caters to those who want a capable phone without stretching their budget.
Of course, the final prices are yet to be revealed, and the actual value of each offer will also depend on bank discounts, exchange offers, and other sale benefits. But based on the prices Samsung is currently teasing, the company appears to have built a festive lineup that covers multiple budgets. And that could be the biggest attraction of Samsung’s festive sale this year.