Urban Company has traditionally been known as a home services platform. But its experience repairing and servicing appliances has also given it an opportunity to build products of its own. Its Native range of water purifiers is built around a problem familiar to most RO owners: frequent filter replacements, recurring service costs, and little visibility into the health of the machine. The company’s new water purifier, named Native M3 Pro, is aimed at addressing these concerns. It is priced at Rs 24,999 and promises up to three years of operation without routine filter changes or servicing. It also comes with a stainless steel storage tank, a dot-matrix display, real-time water quality monitoring, and app-based diagnostics.
I have been using the Native M3 Pro to see how well it performs in everyday use, and whether its connected features make a meaningful difference.
The Native M3 Pro looks more like a modern smart-home appliance than a conventional RO purifier. The black exterior combines matte and glossy surfaces, with a very clean front fascia. There is no large logo or cluttered control panel. I like that it only has three small touch-sensitive buttons with lit icons. More on this in the next section.
We got it mounted on the kitchen wall next to the sink. The cabinet measures 326 x 294 x 555mm and weighs around 8.5kg without water. You can also use it on a countertop. The additional external pre-filter (black in colour and cylindrical in shape) also takes up some space. Also, the black surface would require frequent cleaning.
The use of a food-grade storage tank is one of the bigger upgrades here. The tank holds around 6 litres and also houses a UV LED for keeping stored water protected. Urban Company gives the tank a separate 10-year warranty, which adds some reassurance to what is otherwise a fairly expensive appliance.
The 6-litre capacity is also one of the M3 Pro’s weaknesses. At this price, I would have preferred a larger tank. That volume is enough for a small family, but it can feel restrictive when you have a gathering or party at your place, and you are using the purified water for cooking also.
Overall, I find the design more appealing than traditional water purifiers.
The M3 Pro’s front panel is much cleaner yet more interesting than what you normally get on an RO purifier. There are only three touch controls for different dispensing modes, viz., Glass, Bottle, and Free-Flow. Even if you tap on the Glass or Bottle option, tapping them again stops the flow whenever you want.
There is a dot-matrix display next to these controls, which lights up when you are dispensing water and shows details such as the amount of water being dispensed, TDS, today’s temperature, tank water level, and your daily water usage. I like the fact that the Native purifier is being transparent with key information like this in such a neat way. I would have liked this display more if it gave me an option to keep it on always with the aforementioned details.
The purifier works with Urban Company app. Through it, you can monitor incoming and purified TDS, remaining tank water, daily and weekly consumption, flow rate, and filter health. You can also check warranty information and run a machine health check. Urban Company says the purifier can report performance information in real time and identify potential issues before they turn into a service problem.
You can also change the preset water quantities for the Glass and Bottle modes. That is important as different homes use different glasses and bottles. so having the flexibility to set the exact quantity makes more sense than forcing everyone to use the same preset.
My only issue with this is the Native purifier interface is wrapped inside the larger Urban Company app and some people can find it difficult navigating this UI. But this also gives access to customer support backed by Urban Company’s core business ie., service booking.
Also Read: Boon Tap review: Industrial-grade purification, kitchen-grade design
The Native M3 Pro uses a 10-stage purification system combining RO, UV, copper, alkaline treatment and the DualFlow Mineraliser. Urban Company says the M3 series uses 100% RO processing, along with larger filters, Smart Rinse and the RO Life Booster system.
Urban Company says the system can purify input water up to 2,000 ppm TDS, which means it can handle difficult water conditions.
In my testing, the purifier reduced municipal water from around 900 ppm TDS to roughly 100 ppm. The resulting water tasted clean and neutral.
The storage tank filled from empty to full in about 30 minutes in my setup. At 10:18am, the purifier was switched on with an empty tank. By 10:48am, it had reached full capacity.
I also collected around 3.5 litres of reject water during that cycle. Against roughly 6 litres of purified water, that works out to about 63% recovery. That is even slightly above Urban Company’s stated up to 60% recovery figure.
There is a built-in battery as well, so the purifier can continue dispensing stored water during a power cut. That is useful in India, particularly in areas where short power interruptions are common.
Yes, the Urban Company Native M3 Pro is worth buying if your home needs RO purification and you want to avoid the recurring hassle of filter replacements and servicing. For the asking price of Rs 24,999, it is expensive, but the three-year warranty, stainless steel tank and useful water quality monitoring make a strong case for the price.
I had a different water purifier installed at my place before this. The Native M3 Pro is far better to live with, and my family prefers it, too. Being able to check input and output TDS, track water consumption and monitor filter health gives you more control over an appliance that runs every day. The water tasted clean in my testing, and the companion app offers a practical and informative interface.
The three-year unconditional warranty is another reason to consider it. Urban Company promises to cover the filters, membrane and other components during this period. Afterwards, you’ll have to pay Rs 7,000 to extend coverage for another three years. This appears to be an attractive option for anyone looking to keep long-term maintenance costs predictable.
There are no major drawbacks. Compared to some of its competitors, even lower priced ones, the Native purifier’s 6-litre tank is small. Also, the Urban Company app can seem overwhelming to some.
Still, for households that genuinely need RO, the M3 Pro is a strong choice for its combination of purification, monitoring and predictable maintenance.
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