Noscroll, a new startup, wants to change the way people consume online content by providing an AI-powered assistant that monitors news and social media activity on their behalf. The service aims to reduce time spent endlessly scrolling by sending curated updates via text message.
Founded by Nadav Hollander, former CTO of OpenSea, the platform was designed to address the overwhelming and often negative experience of being constantly online. Hollander said the ideal arose from his own experience with social media, where useful information is frequently mixed with distracting or stressful content.
The tool works by connecting to a user’s social accounts and analysing their interests, such as likes, bookmarks, and followed topics. It then scans a variety of sources other than social media, including blogs, forums, research papers, and news websites, to create a personalised feed. Instead of browsing multiple apps, users receive concise summaries and links via SMS at their preferred intervals, which range from real-time alerts to weekly digests.
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Users can interact with the AI using natural language, refine their preferences, or ask follow-up questions about specific updates. The system also evolves over time, learning which content is most relevant to each user. It can even be added to group chats for collaborative discussions, with additional messaging platform support expected later.
The service is currently available on a subscription basis, with a free trial period for new users. While it was initially designed for professionals who needed to stay up to date, early usage indicates that people are using it for a variety of purposes, from niche hobbies to local news tracking.