You. can grab up to Rs 20,000 cashback on Samsung Bespoke AI appliances.
The company is offering zero down payment options on select models.
Additional AC benefits include free installation and a 5-year comprehensive warranty.
Samsung has announced a limited-period festive sale tied to occasions like Gudi Padwa, Eid, and Ugadi. The company is offering discounts and finance schemes across its Bespoke AI home appliances portfolio in India. The sale runs until March 22, 2026, and is available via Samsung’s official website, major online platforms, and select offline retail stores. If you are planning to buy new appliances, this sale could be a way to upgrade to connected, AI-powered appliances at a lower upfront cost.
Big Bespoke AI Fest sale: Top offers
Under the campaign, buyers can avail a cashback of up to Rs 20,000 on select Bespoke AI products, including refrigerators, washing machines, air conditioners, and microwaves.
Samsung is also bundling zero down payment options on select models. This move is aimed at improving affordability in a price-sensitive market like India, where upfront cost often remains a barrier to premium appliance adoption.
You can also grab additional incentives if you are buying air conditioners, where the brand is offering free installation and a five-year comprehensive warranty. These benefits address two common friction points for AC buyers, installation charges and long-term servicing costs, which can significantly increase the total cost of ownership.
With rising temperatures in many parts of India, the timing also aligns with peak demand for cooling products, especially air conditioners.
Why this sale matters
First of all, you can buy appliances at a lower upfront cost or a discount.
As for Samsung, the pitch is its Bespoke AI platform, which combines smart connectivity with automation features across appliances. The company is using this campaign not just to drive short-term sales, but also to expand adoption of its SmartThings ecosystem, which connects multiple devices under a single interface.
What to expect from Bespoke AI home appliances
In air conditioners, Samsung is highlighting AI Fast and Comfort Cooling. This feature adjusts cooling patterns based on room conditions, aiming to reduce energy consumption while maintaining comfort. The 2026 AC lineup also integrates SmartThings Home Care, which monitors performance and alerts users about potential issues such as low refrigerant levels or when filters need cleaning. For users, this reduces the need for manual checks and can help prevent costly repairs.
In the kitchen segment, Bespoke AI refrigerators come with AI Vision Inside. This feature uses internal cameras to identify stored food items and helps track inventory through the connected app. The practical benefit is better food management and reduced wastage, though its real-world accuracy and usefulness depend on consistent usage.
Washing machines in the lineup feature AI Wash, which automatically detects load weight and fabric type. It then adjusts water levels, detergent usage, and wash cycles. This is positioned as both a convenience feature and a way to optimise resource usage, which is becoming a key buying factor in urban households.
Samsung is also extending its SmartThings ecosystem with Family Care features. These include activity alerts, medication reminders, and location-based notifications, designed for households where family members may live separately. While not directly tied to appliance performance, this layer reflects Samsung’s broader strategy to position SmartThings as a lifestyle platform rather than just a device control app.
So, if you are interested, head to Samsung.com to check out these offers. The campaign is available via select online and offline retailers, too.
Keep reading Digit.in for similar stories.
Also Read: Samsung remains at top spot in global soundbar market for 12th year, teases new speakers
