OpenAI is reportedly working on a new desktop superapp.
The company plans to combine its ChatGPT app, the Codex platform, and the Atlas browser into the new superapp to simplify the overall experience for users.
OpenAI’s Chief of Applications Fidji Simo will lead the project.
Sam Altman OpenAI
OpenAI is reportedly working on a new desktop superapp that could bring several of its products together under one platform. The company plans to combine its popular ChatGPT app, the Codex coding platform, and the Atlas browser into a single application to simplify the overall experience for users.
According to WSJ, OpenAI’s Chief of Applications Fidji Simo will lead the project. She will also work closely with the company’s sales team to help market the new product. OpenAI president Greg Brockman will support the initiative and help oversee the product revamp along with related organisational changes.
Also read: Perplexity launches Comet AI browser for iPhone users: Check features
OpenAI is focusing on developing agentic AI features within this platform. These capabilities would allow AI systems to perform tasks more autonomously on a user’s computer, such as writing software, and analysing information.
‘We realised we were spreading our efforts across too many apps and stacks, and that we need to simplify our efforts,’ Simo shared in an internal note with employees. ‘That fragmentation has been slowing us down and making it harder to hit the quality bar we want.’
The decision also comes as competition in the AI space continues to intensify. OpenAI is currently competing with AI startup Anthropic, which has seen strong interest from enterprise customers through tools like Claude Code and Cowork.
Also read: Google upgrades Stitch with AI canvas, new design agent, voice support and more
Top executives at OpenAI, including CEO Sam Altman and Chief Research Officer Mark Chen, have reportedly been reviewing the company’s product lineup to determine which areas should be prioritised. During an internal meeting, Simo told employees that the company could not afford to be distracted by ‘side quests’ as Anthropic gains traction.
Also read: Tim Cook says iPhone still has a lot more to offer, talks about future plans
OpenAI is also expected to improve Codex with new productivity-focused AI features in the coming months before merging ChatGPT and the Atlas browser into the unified superapp. The existing ChatGPT mobile app is expected to remain unchanged for now.
