Meta is now working on a new generation of AI-powered assistants that aim to handle everyday tasks for its global user base. According to people familiar with the development, the company is building highly personalised, agent-driven tools that can eventually serve more than 3 billion across its platforms.
According to the Financial Times report, the company is developing an advanced assistant powered by Meta’s upcoming Muse Spark AI model. This will be capable of functioning as a digital agent that will allow users to delegate tasks without needing to manually interact with multiple apps or services. The report also noted that early versions of the assistant are currently being tested by employees.
Along with this, the company seems to be creating an ecosystem in which users can deploy custom AI agents to manage their activities, such as scheduling, communication, and other daily workflows. The reports also suggest that the company is exploring features that would allow these assistants to access deeply personal data, including financial and health information, to improve contextual understanding and performance. However, it may raise questions about user trust and data privacy.
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The development comes at a time when Meta CEO Mark Zuckerberg is focusing on AI as a key component of Meta’s future strategy. Over the years, the company has increased its investments in AI infrastructure and talent, despite growing investor concerns about rising costs and execution risks.
Meta recently announced plans to increase its capital expenditure heavily this year, which has reportedly weighed on its market valuation. Despite these concerns, the company continues to advance its AI initiatives, which include interactive 3D digital avatars and real-time virtual assistants.