Apple has always displayed remarkable talent when it comes to getting people to shell out the big bucks for their products. If you’re a proud owner of an iPhone or MacBook, you know that these special devices can’t be wiped down with any old duster. Oh no, what you need is an equally special cloth priced at Rs 1,900 to keep these devices spic and span.
The Apple Cloth is made of microfibres, and though this may sound fancy, let’s put it in perspective – you can buy decent microfibre cloths for around Rs 200-300. Of course, this won’t just be any microfibre cloth – it will have the uber coveted Apple logo on it, a design element that warrants the price hike to Rs 1,900.
According to Apple, the cloth is "made with soft, non-abrasive material", and it "cleans any Apple display, including nano-texture glass, safely and effectively.". Granted that nano-textured glass is more susceptible to scratches, it certainly doesn’t warrant a price tag so high that you may have to choose between shopping for groceries and buying the cloth.
On the other hand, the Pro Display XDR with nano-texture glass costs Rs 529,900 in India, and if you can spend that without breaking a sweat, then this polishing cloth’s price probably isn’t a big deal for you.
Ultimately, the Apple Cloth is a status object aimed at those who purchase things for the pure pleasure of flaunting them. If that sounds exciting to you, go for it.
Also Read: Apple announces new MacBook Pro 14, MacBook Pro 16-inch models with all-new M1 Pro and M1 Max chips
Video Source: Apple