During Samsung’s Q4 2025 earnings call, Seong Cho, Executive Vice President of Mobile Experiences, appears to have confirmed the company is working on Augmented Reality (AR) glasses. The glasses have long been rumoured and are aimed at users who want lightweight, always-available AR experiences, with a focus on multimodal AI interaction across vision, voice, and context. Here are the details:
While discussing Samsung’s broader roadmap, Cho said the company plans to deliver ‘rich, immersive multimodal AI experiences’ through multiple form factors, explicitly referencing ‘next-generation AR glasses.’ This is the first time Samsung has publicly acknowledged the product category.
Samsung did not share hardware details or a specific launch timeline. But the wording suggests the AR glasses are a key part of its wider XR strategy rather than a standalone experiment.
Multimodal AI, which combines visual input, audio, gestures, and contextual awareness, is expected to be central to how the glasses work. For users, this points to hands-free assistance, real-time overlays, and AI-driven prompts that do not rely on pulling out a phone.
Since 2024, there have been murmurs that Samsung is working on AR glasses with the codename Haean. In November 2025, a report from Galaxy Club claimed Samsung is working on two versions of the glasses, identified as SM-O200P and SM-O200J. Both models are reportedly intended for the same markets.
Galaxy Club also claimed the glasses will feature a 12MP camera with autofocus, run on Qualcomm’s AR1 chipset, and include a 155mAh battery. If accurate, this would place Samsung’s offering in line with current lightweight AR designs that prioritise offloading heavy processing to companion devices while keeping the glasses comfortable for extended wear. However, Samsung has not confirmed any specifications, and these details remain unverified.
The timing of the launch also appears to be later in the year rather than imminent. Samsung unveiled its Galaxy XR headset in October last year, and a similar late-year window for the AR glasses would align with the company’s typical product release schedule.
For the broader market, Samsung’s confirmation adds momentum to consumer AR, a segment that has seen growing interest but limited mass adoption. We’ll have more details in the coming months.
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