With the festive season approaching, Snapchat is launching a spate of new offerings to add to the celebrations. These offerings include new AR lenses, stickers, games, Bitmojis and cameos.
“At Snap, we are focused on localizing the app experience for our Snapchatter community in India. Last year, Indian Snapchatters viewed our Diwali AR experiences over 430M times, and this year we have introduced a range of exciting creative tools for our community to engage with. This year, our theme for Diwali is about sharing your light for the world to see and we hope the immersive experiences that we have created will make this Diwali really special for you and your loved ones” Durgesh Kaushik, Head of Market Development, Snap Inc, India, said while commenting on the special festive offerings.
Snapchat is also launching hyper-local geo stickers along with Hindi stickers so that users can show off their love for Diwali. The company is also launching five new AR lenses that are themed around different festive days including Bhai Dooj, Govardhan Puja, Dhanteras, and Chhoti Diwali. There is also a Diwali-themed version of the highly-popular Cartoon Lens.
Snapchat’s Sounds offering will also have a new library of ‘Desi Music’ so that users can add the same to their Diwali posts.
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