Omdia estimates Samsung’s global TV market share at 29.1% in 2025.
The company led the premium TV segment above $2,500 with a 54.3% share.
Samsung first reached the top position in the global TV market in 2006 with the launch of its Bordeaux TV.
Samsung Electronics has announced that it continues to hold the top position in the global television market, marking its 20th consecutive year as the world’s leading TV brand. According to market research firm Omdia, Samsung recorded a 29.1% share of the global TV market in 2025. The announcement highlights Samsung’s continued strength in premium TV categories such as Neo QLED and OLED, segments that have become increasingly important as the global television market shifts toward higher-end displays and larger screen sizes.
Samsung’s standing in the 2025 TV market
Samsung cited market data from Omdia to outline its performance across key segments of the television market.
- In 2025, the company captured a 29.1% share of the global TV market.
- In the premium category priced above $2,500, Samsung held a 54.3% market share.
- In the segment above $1,500, the company recorded a 52.2% share.
- Sales in these categories were driven by Samsung’s Neo QLED, OLED and lifestyle TV line-ups.
- Samsung shares that it has remained the leading global TV brand every year since 2006.
The company said its position has been supported by continued demand for premium televisions and ultra-large screen models.
‘When consumers choose a TV, they’re choosing a brand they can trust for years to come,’ said SW Yong, President and Head of the Visual Display Business at Samsung Electronics. ‘Our 20-year leadership in the global TV market reflects that trust, built on decades of engineering excellence and premium innovation.’
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Samsung first reached the top position in the global TV market in 2006 with the launch of its Bordeaux LCD TV. Since then, the company has introduced several technologies and product categories that have influenced the television market.
Some key milestones include:
- 2009: Samsung expanded the adoption of LED-backlit televisions, replacing traditional LCD backlighting.
- 2011: The company introduced Smart TVs with internet connectivity and app-based content platforms.
- 2015: The Serif TV was launched as a design-focused television intended to blend with home interiors.
- 2017: Samsung introduced The Frame, which displays artwork when the screen is not in use.
- 2017: QLED TVs based on quantum dot technology were introduced for improved brightness and colour reproduction.
- 2018: Samsung expanded its portfolio with 8K televisions, offering higher resolution displays.
- 2020: The company unveiled Micro LED TVs, bringing self-emissive display technology to large-format screens.
In 2022, the company introduced QD-OLED, a technology that is an infusion of Samsung’s proprietary quantum dots (QD) and self-illuminating OLED pixels for higher brightness, better contrast, colour accuracy, and improved durability. In our Samsung S95F TV review, the QD-OLED panel stood out for the aforementioned reasons, and we found the S95F to be a solid pick for anyone who wants a big, bright and beautiful OLED TV.
Meanwhile, on the LCD side, Samsung’s Neo QLED models (with Mini LED technology) compete with OLED televisions from brands such as LG and Sony. It also has Micro LED positioned as the top-rung display technology for large screens.
The company also said it is investing in AI-powered TV features that use advanced processors to optimise picture, sound and personalisation in real time. As competition in the premium segment continues to intensify, technologies such as OLED, Mini LED and Micro LED are expected to remain central to the next phase of the TV market.
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