'There's so much left that we can do with the iPhone,' said Apple CEO Tim Cook.
'I think it's going to continue to be the centre of people's digital lives,' Cook said.
He also said that iPhones are going to be around for a very long time.
Even after nearly two decades since its launch, the iPhone continues to remain at the centre of Apple’s strategy. Apple CEO Tim Cook believes the iPhone will continue to play a major role in people’s digital lives for many years to come. During an interview with Nikias Molina at Grand Central Terminal in New York City, Cook shared his thoughts about the future of the iPhone. He made it clear that Apple still sees plenty of room for innovation.
‘There’s so much left that we can do with the iPhone,’ said Cook. ‘I think it’s going to continue to be the centre of people’s digital lives.’
Cook’s comments come at a time when Apple is expanding into several new areas of technology. The company is already pushing into other areas such as spatial computing. There are also reports about potential augmented reality glasses and a small AI-powered wearable pendant without a screen.
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Next year will mark the 20th anniversary of the iPhone, and the product’s popularity appears stronger than ever. During Apple’s most recent quarterly earnings report, iPhone revenue reached $85.2 billion, setting a new record for the company. Cook described the demand for the device as ‘simply staggering,’ reports MacRumors.
‘iPhone had its best-ever quarter driven by unprecedented demand, with all-time records across every geographic segment,’ said Cook, in January.
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While it is possible that a completely new type of device could one day replace smartphones, Cook does not believe that moment is arriving anytime soon. ‘iPhone’s going to be around for a very long time,’ he said.
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