Samsung has announced its Proactive Summer Care Campaign in India, offering up to 50% discounts on air conditioner and refrigerator servicing. The campaign is already live and is aimed at customers preparing their appliances ahead of the peak summer season. You could avail the service to reduce breakdown risks, improve cooling performance and ensure energy efficiency before summer is here.
The campaign runs from February 04 to March 15, 2026.
The campaign covers a wide range of service benefits across Samsung ACs and refrigerators. Customers can avail of the following benefits:
Additional offers include 15% off on Samsung Care Plus maintenance packs and a 5% product discount on Samsung Store+. The offer is valid on eligible Samsung appliances and selected service categories.
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Customers can receive technician support to connect compatible appliances to the SmartThings app. The platform enables remote monitoring, automation, and better control over home appliances.
For Samsung, this serves two purposes. First, it improves customer engagement beyond a one-time service interaction. Second, it strengthens its connected home ecosystem strategy, positioning the brand as not just a hardware provider but a long-term smart home partner.
Appliance brands in India are increasingly focusing on after-sales service as a competitive differentiator, as this helps in building loyalty.
For customers, this could mean preventive care rather than reactive repairs. Delayed maintenance could result in unexpected breakdowns and higher repair costs.
Customers can book service through Samsung WhatsApp Support or by calling the company’s customer care number at 1800 5 7267864.
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