In this sale, you get up to 50 percent discounts and up to INR 20,000 cashback on Bespoke AI home appliances.
Additional benefits include 1 EMI Off on select models and extended warranty offers.
Sale runs from January 8 to January 31, 2026, across online and offline channels in India.
Samsung has announced the Big Bespoke AI Fest in India, a Republic Day-led sale offering discounts, cashback and festive rewards on its AI-powered home appliances like refrigerators, washing machines, air conditioners, and microwaves. The sale is currently going on till January 31, 2026. Alongside Republic Day, the offers also align with Pongal and Makar Sankranti, targeting consumers planning appliance upgrades at the start of the year.
Disclaimer: This sale was live at the time of publishing this article. The deals are subject to change over time.
Samsung Big Bespoke AI Fest details
Under the Big Bespoke AI Fest, Samsung is offering discounts of up to 50 percent on select digital appliances, along with cashback of up to INR 20,000 on eligible models. Consumers can also avail a special ‘1 EMI Off’ benefit on T-Combo and select top-load washing machines, reducing the upfront cost of purchase.
Category-wise offers include:
Up to Rs 20,000 cashback on Frost-Free Double Door and Side-by-Side refrigerators
Up to Rs 6,000 cashback on Frost-Free refrigerators
Up to Rs 10,000 cashback on Front Load washing machines and washer dryers
Up to Rs 4,000 cashback on select air conditioners
Samsung is also bundling additional value through warranty benefits. These include a 10-year warranty on the ceramic enamel cavity of its microwave ovens and a five-year comprehensive warranty on select air conditioners. Buyers of certain microwave models will also receive a complimentary Borosil kit, adding to the festive incentives.
The offers are available through Samsung.com, leading e-commerce platforms and select retail outlets across India.
Some highest-rated products to consider in the sale
These are randomly selected from the list of highest-rated Bespoke AI appliances on Samsung.com.
236 L Convertible Freezer Double Door Refrigerator RT28C3733S8
236-litre capacity suitable for small to mid-sized families
A convertible freezer that lets you convert the freezer into a fridge to create up to 88 litres of space.
Digital inverter compressor for energy efficiency with 20 20-year warranty
Frost-free operation
Stabiliser-free performance claimed
9.0 kg Front Load Washing Machine with AI Control and Super Speed, WW90DG6U24AS
9 kg load capacity
AI EcoBubble, AI Energy Mode, Prewash
Super Speed cycle for faster washes
Digital inverter with a warranty on the motor
32 L Wi-Fi enabled Convection Microwave Oven MC32B7382QC
32-litre capacity, suitable for families
SlimFry and Masala Tadka technology for Indian cooking
SmartThings app support via Wi-Fi
Convection, grill and microwave modes
Ceramic inside for durability and easy cleaning
WindFree Inverter Split AC AR60F19D13W, 5.30 kW (1.5) 3 Star (2025)
1.5-ton cooling capacity
Inverter compressor for power efficiency
3-star energy rating
AI Energy mode, Quick Remote, 4-way swing
The company says the campaign is aimed at accelerating the adoption of connected and AI-enabled appliances in Indian homes. By combining price reductions, EMI benefits and long-term warranty coverage, Samsung is positioning its Bespoke AI range as a more accessible upgrade for households looking to modernise their kitchens and utility spaces.
G.S. Vasan is the chief copy editor at Digit, where he leads coverage of TVs and audio. His work spans reviews, news, features, and maintaining key content pages. Before joining Digit, he worked with publications like Smartprix and 91mobiles, bringing over six years of experience in tech journalism. His articles reflect both his expertise and passion for technology.
