Thousands of ChatGPT users are cancelling their paid subscriptions, saying their decision is about more than software updates or product performance. The spark came after reports that OpenAI president Greg Brockman and his wife each donated $12.5 million to a super PAC supporting President Donald Trump. At the same time, activists highlighted that US Immigration and Customs Enforcement uses a resume screening tool powered by ChatGPT-4. For some users, these links were enough to walk away. What began as scattered frustration online has quickly formed into a loud campaign called QuitGPT. Under this campaign the organisers are urging people to unsubscribe the premium membership of ChatGPT and protest with their wallets.
The campaign picked up speed on Reddit and Instagram, where users shared screenshots of cancelled subscriptions and posts criticising the chatbot’s tone and recent updates. Some complained about long and overly polite replies. Others said the latest model did not meet expectations. But for many, politics became the tipping point.
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QuitGPT organisers say more than 17,000 people have signed up on their website, pledging to cancel, stop using ChatGPT, or spread the word. A recent Instagram post linked to the campaign drew millions of views. The movement is made up largely of young activists, including climate organisers, labour advocates, and tech workers. Many say they are worried about the growing closeness between large technology firms and the Trump administration.
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The campaign was inspired in part by a viral video from marketing professor Scott Galloway. He argued that cancelling subscriptions could send a message to companies seen as supporting government policies that critics oppose. His separate effort, called Resist and Unsubscribe, urges consumers to pause payments to major technology platforms during February.
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According to The Information, ChatGPT had nearly 900 million weekly active users as of December 2025. It remains unclear how many have joined the boycott. Analysts say consumer campaigns often struggle to force change unless participation reaches a critical mass.
Dana Fisher, a sociologist at American University, said financial pressure can influence corporate behaviour only when large numbers of customers act together. For now, QuitGPT reflects a broader unease over the political role of major technology firms and the expanding reach of artificial intelligence in public life.
Please note that there have been no comments from OpenAI in response to the entire QuitGPT campaign.