Snap, the parent company of Snapchat, has announced a major partnership with Perplexity. Starting in early 2026, Snapchat users will be able to ask questions and get instant, reliable answers directly within the chat interface with the integrated Perplexity’s AI-powered answer engine. The answers will come from verified sources and be presented in a clear, conversational way.
As part of the agreement, Perplexity will pay Snap $400 million over the course of one year, using a mix of cash and equity, as the integration rolls out globally. Snap expects revenue from this partnership to start contributing in 2026.
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“Perplexity’s mission is to support the world’s curiosity,” said Perplexity CEO Aravind Srinivas. “Millions of people connect and discover the world through Snapchat. By bringing Perplexity to Snapchat, we’re able to serve that curiosity directly where it occurs.”
Snap CEO Evan Spiegel highlighted how the deal reflects Snap’s broader vision for the role of AI on its platform. “Our goal is to make AI more personal, social, and fun – woven into the fabric of your friendships, Snaps, and conversations,” Spiegel said. “This partnership reflects our shared vision for the power of AI to enhance discovery and connection on Snapchat, and we look forward to collaborating with more innovative partners in the future.”
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Snapchatters will still be able to chat with the existing My AI chatbot, while Perplexity will join as an answer engine designed to deliver real-time information from credible sources and help users explore a wider range of topics within the app. Like My AI, conversations with Perplexity will also contribute to improving personalisation on Snapchat.
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