India’s wearable device market has seen a consistent downward trajectory in the first half of 2025, shipping 51.6 million units, a 6.3% year-on-year decline, as per the International Data Corporation’s (IDC) India Monthly Wearable Device Tracker. For the unversed, the market has recorded a fifth consecutive quarter fall with 2Q25 shipments declining 9.4% YoY to 26.7 million units. However, even after the volume drop, the average selling price (ASP) for the wearables held steady at $18.7 in 1H25 and rose slightly to $19.2 in 2Q25.
Coming to smartwatches, the shipments saw a 28.4% YoY to 6.6 million units, reducing the overall wearables market from 31.5% to 24.9%. Advanced smartwatches also saw a sharp decline, down 39.5% YoY, and market share slipping to 2.1%. However, the ASPs have increased fairly to $21.7.
The earwear segment also saw a decline of 1.2% YoY to 19.9 million units. Truly Wireless Stereo (TWS) devices maintained dominance with a 71.2% share, though shipments slightly dipped. The Neckband style earwear recorded a sharper fall of 16.1% YoY, while the over-the-ear devices surged 97.4% YoY to 1.5 million units. Earwear ASPs grew 1.1% YoY to $17.4, reflecting growing adoption of premium products.
Next-gen wearable segments are seeing rising consumer interest. As per IDC, the Smart Rings saw 75,000 units shipped, growing 2.8% YoY, while the smart glasses jumped to 50,000 units from 4,000 a year ago, fueled by Meta and Lenskart launches. The smart wristbands also saw a massive increase, led by Samsung’s Galaxy Fit3, which captured 80.6% of the category.
BoAt maintained its dominant position with a 28% market share, propelling growth in over-the-ear and TWS devices. Noise dominated the smartwatch category with a 30.9% share, while boAt climbed to second place with 13.7%. Xiaomi reported a 145.5% increase in shipments, the largest YoY growth among smartwatches. While offline channels showed resilience, with earwear shipments up 4.4% YoY and smartwatch shipments declining 14.8%, online sales fell 13.8% YoY, mostly due to a steep 37.2% decline in online smartwatch shipments.
However, the report stated that the brand is said to remain under pressure for this year, with brands shifting focus toward mid-premium models featuring advanced health sensors, AI-driven predictive health insights, NFC support, and ecosystem integration.