OpenAI has announced that it will soon begin testing advertisements inside ChatGPT. The ads will appear for free adult users in the United States over the coming weeks, while paid subscribers will continue to enjoy an ad-free experience. This move could open up an important new source of revenue for OpenAI. Running and improving advanced AI systems is expensive, and digital advertising has long been a major money-maker for tech giants like Google and Meta.
According to OpenAI, users on Plus, Pro, and Enterprise plans will not see any ads. However, free users aged 18 and above in the US will start seeing ads, as will users who sign up for OpenAI’s new low-cost Go plan, which has just launched in the country.
“It is clear to us that a lot of people want to use a lot of AI and don’t want to pay, so we are are hopeful a business model like this can work,” OpenAI CEO Sam Altman wrote in a post on X.
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OpenAI says the ads will be placed at the bottom of ChatGPT’s responses and will be clearly marked as advertisements. The company stressed that ads will not affect how ChatGPT answers questions. It also said it will never sell user data to advertisers.
To address safety and trust concerns, OpenAI added that users under 18 will not see ads during the testing phase. Ads will also be blocked from appearing near sensitive topics such as politics, health, and mental health.
“We’ll learn from feedback and refine how ads show up over time, but our commitment to putting users first and maintaining trust won’t change,” OpenAI said.
The company also explained that its mission is to “ensure AGI benefits all of humanity; our pursuit of advertising is always in support of that mission and making AI more accessible.”
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