Apple first announced the upgraded Siri at its Worldwide Developers Conference (WWDC) in June 2024. The company had initially planned to launch the new version in late 2024. However, the release has been delayed multiple times, with recent reports indicating a potential rollout in spring 2026. Now, Apple CEO Tim Cook has confirmed to CNBC that the company is on track to launch an upgraded, AI-powered version of Siri next year.
Cook also revealed Apple plans to bring more third-party artificial intelligence tools to its systems over time. “Our intention is to integrate with more people over time,” he said. Well, Apple has already integrated OpenAI’s ChatGPT into Siri, and reports suggest that Google’s Gemini could be next. There are also rumours that Apple may work with Anthropic and Perplexity to expand its AI partnerships.
Also read: Apple plans OLED upgrades for MacBook Air, iPad Air and iPad mini: Report
During the company’s recent earnings call, Cook said that Apple is “making good progress” on the new Siri and is open to acquisitions that could support its AI goals. “We are open to pursuing M&A [mergers and acquisitions] if we think that it will advance our roadmap,” he said.
A recent Bloomberg report suggested that Apple could partner with Google to build an AI-powered search tool for Siri. Google CEO Sundar Pichai also confirmed last year that Gemini support for the iPhone is in the works.
Meanwhile, Apple is also reportedly preparing major updates to some of its most popular devices, including the MacBook Air, iPad Air, and iPad mini. The company is said to be testing new versions of these products equipped with OLED displays. This display technology delivers deeper blacks, more vibrant colours, and improved contrast compared to the current LCD screens. This could potentially make the upcoming models even more attractive to consumers.