We all know that Apple and Google often take indirect shots at each other, mostly through advertisements. Apple’s latest ad campaign is another example of this rivalry, and this time the company appears to be targeting Google Chrome’s approach to privacy. In its new “Privacy on iPhone” advertisement, Apple highlights the privacy features available in the iPhone’s Safari browser. The advertisement focuses on the idea that users are constantly being tracked while browsing the internet. To make its point, Apple showed online trackers as actual people standing behind users and watching everything they do on their phones.
The advertisement even took a not-so-subtle jab at Google Chrome with “ooh, Chrome,” making it clear which browser Apple is comparing Safari against.
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Alongside the privacy message, Apple showcased the iPhone 17 Pro Max in the popular bright Cosmic Orange colour option. However, the Android device shown in the ad looked unusually thick and outdated. I don’t think that resembles any of the Android phones currently available in the market.
Well, this is not the first time Apple has portrayed Android phones in a less flattering way. The company has done something similar in previous marketing campaigns.
Watch the ad below:
Meanwhile, Apple is currently gearing up to host its World Worldwide Developers Conference (WWDC) 2026, which is scheduled to kick off on June 8. During the keynote, Apple will most likely showcase the next generation of its software platforms, including iOS 27, iPadOS 27, macOS 27, watchOS 27, tvOS 27 and visionOS 27.
One of the biggest highlights could be the long-delayed AI Siri overhaul. According to recent reports, the revamped Siri is expected to come with a deeper understanding of users’ personal context and on-screen content.
Also read: Microsoft AI chief says future artificial intelligence should help humans, not replace them