Apple’s upcoming Siri Extensions feature could eventually lead to something much bigger: an AI App Store. According to a report by Bloomberg’s Mark Gurman, the tech giant is preparing a new strategy that focuses less on competing directly in the AI race and more on strengthening its hardware ecosystem. The report notes that Apple is aware it is currently lagging behind major AI players, including OpenAI, Google, and Anthropic. So, Apple is pursuing a ‘two-pronged strategy, as per Gurman.
As part of the plan, Apple is expected to introduce a new feature called Siri Extensions in iOS 27, which is likely to be announced on June 8 during WWDC 2026. It is said to allow users to install third-party AI chatbots and use them directly within Siri. Gurman says that this feature will have its ‘own dedicated App Store section, effectively creating an AI App Store. It will be a marketplace of sorts for third-party AI integrations.’
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Alongside its Extensions strategy, Apple is also working closely with Google. The two companies announced a multi-year partnership in January, under which Apple’s next-generation Foundation Models will be developed using infrastructure from Google’s Gemini. According to reports, Google has provided Apple with direct access to the Gemini model within its own data centres. This will likely allow the iPhone-maker to build smaller and more efficient AI models.
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Importantly, Apple’s privacy approach is expected to remain unchanged. All processing is said to happen either directly on the device or through its Private Cloud Compute system, ensuring that user data does not get shared with or stored on Google’s servers.
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