Apple CEO Tim Cook has teased 'a big week ahead.'
His post included the hashtag #AppleLaunch and a short video that ended with an Apple logo appearing on a MacBook lid.
Apple is reportedly planning three straight days of announcements, from March 2 (Monday) to March 4 (Wednesday).
Apple is getting ready for a busy week of announcements. On X, CEO Tim Cook has posted about ‘a big week ahead,’ confirming that new product reveals will begin on Monday. His post included the hashtag #AppleLaunch and a short video that ended with an Apple logo appearing on a MacBook lid. Reports suggest that Apple is planning three straight days of announcements, from March 2 (Monday) to March 4 (Wednesday). The company is expected to make the announcements through press releases published on its Newsroom website.
Apple has also invited selected journalists and content creators to attend an ‘Apple Experience’ event in New York, London, and Shanghai on March 4, reports MacRumors. Attendees are expected to get hands-on time with the newly announced products.
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What to expect
Next week, Apple is expected to unveil at least five new products. One of the key highlights may be a lower-cost MacBook. There are also rumours about a new iPhone model, possibly the iPhone 17e.
The company is also expected to refresh its iPad range. A new iPad Air powered by the M4 chip could be unveiled. Alongside it, an iPad 12 with the A18 chip and Apple Intelligence is expected. On the Mac front, the tech giant is said to launch a MacBook Air with the M5 chip, and MacBook Pro models with M5 Pro and M5 Max chips.
