Hisense to unveil XR10 and PX4-Pro flagship laser projectors at CES 2026: What we know so far

Hisense has officially announced two new Laser Home Cinema models at CES 2026, unveiling the XR10 and PX4-Pro as its next major push into large-screen projection. The company calls this the next phase of its multi-colour laser strategy, promising brighter rooms, larger screens, and wider colour reproduction than earlier models. For buyers, this matters because Hisense is positioning laser projection not as a niche home-theatre option, but as a genuine alternative to very large-screen TVs.

Upcoming Hisense laser projectors at CES 2026

XR10: premium long-throw laser projector

• Up to 6,000 ANSI lumens of brightness
• Pure RGB triple-laser light source
• Expanded BT.2020 colour coverage
• Contrast up to 6,000:1 via the new IRIS system
• Optical zoom from 0.84x to 2.0x
• Projects from 65 inches to 300 inches
• Smart AI auto-adjustment with 4-camera + dual TOF sensing
• Lens-shift support for easier placement
• Fully sealed liquid cooling design for thermal stability

The XR10 is designed for cinephiles who want theatre-level brightness and colour, but still want flexibility to place the projector in different rooms without constant recalibration.

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PX4-Pro: ultra-short-throw laser projector

• Up to 200-inch projection
• Compact, living-room-friendly chassis
• 3,500 ANSI lumens brightness
• 4K resolution
• Contrast up to 6,000:1
• IMAX Enhanced certification
• TriChroma RGB laser technology
• Ultra-low latency for gaming

The PX4-Pro is aimed at users who want a TV-like setup, minimal wiring, and big-screen entertainment in shared spaces.

‘When we introduced TriChroma Laser TV on the CES stage in 2019, we were the only brand talking seriously about laser projectors and multi-primary colour,’ said Wood Bi, CTO of Hisense USA. ‘That bet has paid off, with laser technology becoming a cornerstone of Hisense’s growth. The XR10 is the next chapter in that story.’

For context, Hisense first introduced its laser projector lineup in 2014 and later in 2019, introduced TriChroma technology, which added separate red, green, and blue lasers for a wider colour gamut and richer tones. Since then, competitors have only recently started moving seriously into multi-colour laser projection.

Why laser projectors matter

Large televisions above 85 or 98 inches remain expensive, heavy, and difficult to install. Laser projectors offer:

• lower cost per inch
• easier placement
• larger maximum screen sizes
• expanding brightness to handle ambient light

With the XR10 and PX4-Pro, Hisense is clearly signalling that projection is now part of its mainstream premium TV strategy, not just an enthusiast niche.

Should you wait?

If you are considering a very large TV-like experience, it may be worth waiting to see pricing, bundles and availability for both models. The key selling points here are:

• brighter laser engines for daylight viewing
• more accurate colour reproduction
• flexible installation with auto-correction tools
• cinema-style immersion at sizes that regular TVs still struggle to reach

However, as pricing is not yet announced, it is hard to judge value against flagship OLED and Mini-LED TVs until Hisense reveals full details.

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