Instagram is rolling out a brand-new feature called Blend that aims to make Reels more fun and personal when shared with friends. If you love sending Reels back and forth in your DMs, this feature is for you. Blend allows you and your friends to create a shared feed of Reels, tailored specifically based on each person’s Instagram activity and interests.
Let’s take a closer look at how this feature works and how you can use this feature.
Blend lives right inside your Instagram chats. When you start a Blend with someone—whether it’s a personal chat or a group chat—you’ll get a unique feed of Reels that combines suggestions based on everyone’s activity. To kick things off, you just need to invite your friend(s) from within a chat. Once they accept, the Blend is created.
Every Blend is unique to each chat, meaning you can have multiple Blends with different sets of people. The feed is refreshed daily with new content, and it also updates whenever someone re-shares a Reel in the chat. What’s interesting is that each Reel in the Blend will be tagged with the name(s) of the person it was suggested for, so you know who Instagram had in mind while curating the content.
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Reels from a person’s activity will only be added once they’ve accepted the invite.
You can access the Blend anytime by opening the chat where it was created and tapping the Blend icon at the top. Of course, the usual like, comment, and share options are available too if you want to take the fun beyond the chat.
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